As already indicated, the formal business name is Kings & Queens Medical International Group Limited. This is the corporate name of the company as registered with the Ghana Registrar of Companies. However, as will be explained later, there are a number of advantage for the company to adopt a trading name as its representative name to the Ghanaian community. That trading name will be the Kings & Queens Medical University and Teaching Hospital. The name was selected to convey the symbolism of the hospitals commitment to a very high level of patient service; where patients will be treated as ‘kings & queens’. Ghana is a religious community, although a number of religions have followers. The common thread among the community however is a strong belief in God. The hospital has respected this underlying community spirit and adopted the tag line for its operations as ‘Deo Medice’, which literally translated means ‘God, the Healer’.
The Logo & Corporate Colours: getting into clients’ minds
Motto : “Deo Medice”
The Motto for the Kings & Queens Teaching Hospital is “Deo Medice”, A Latin Word which literally translated, means “God, the Healer”. The concept behind the tagline therefore is that although the Hospital Management Team believes that it has qualified Health Professional to Train Health Professionals and Treat Patients to help them return to good health, it is still God or Allah, who is the Giver of Life and The Ultimate Healer. Religion plays a significant part in the everyday lives of Ghanaians, and many will be pleased that the hospital pays this homage to the spiritual aspect of life.
Ghana is a religious community, although a number of religions have followers. The common thread among the community however is a strong belief in God. The hospital has respected this underlying community spirit and adopted the tag line for its operations as “Deo Medice”, a Latin word meaning "God, the Healer"
The Slogan:
"Kings & Queens" ……………….The Royals of Ghana
“Kings & Queens” ……………… Empowered for Medical Excellence
The Slogan Indicates that Kings & Queens Teaching Hospital will be the Royals and Pioneers of Medical Profession Addressing the Health Problems of Ghana & Africa by Producing Highly Skilled and Excellent Health Experts.
The Kings and Queens Medical International Group Logo
The logo of the Kings and Queens Medical International Group is made up of the aesthetic arrangement of Five (5) distinct elements. These Five elements are relevant to the prime objectives of the Teaching Hospital. This are Healthcare Delivery, Medical Education, Medical Research and Service to Humanity. They are: Sceptre or Medical Staff, a Royal Golden Crown, KQMIG, Wreath of Green Leaves, and a Motto.
The Emblem consists of a winged Sceptre or Medical Staff around which are entwined a pair of snakes, this being the international symbol for medical service providers. This symbol, used all over the world, also reflects the Teaching Hospital’s dual responsibility to help the sick and injured in Ghana and African Continent and to Train and Re-train Health Professionals.
The Arrangement of our Logo
Below the Sceptre or Medical staff, in the foreground, with a symbolic Royal Golden Crown. The symbolism of this crown is powerful. At one level it is symbolic of Ghana’s proud history, based on hundreds of years where Ghana was a leader among African nations and tribes. As a nation, Ghana was very wealthy from the vast resources of the valuable Gold that was found within its borders. It was this background that gave rise to the colonial name Gold Coast, later to become Ghana when the country became independent. Within the Sceptre is KQMIG acronym which Means Kings and Queens Medical International Group. There is a Wreath of Greens Leaves and Motto: “Deo Medice” Latin word which Literally means “ God the Healer”
These leaves stand for the land and its rich natural resources. The green leaves, therefore, also signify the purification of the minds of those who pass through Kings and Queens Teaching Hospital.
There are two green leaves, Beneath all these is a Motto "Deo Medice” which Literally means “God the Healer”. The Motto is embossed around the base of the Royal Crown
The Sceptre or Medical Staff
The Golden Medical Staff or Sceptre consists of a winged sceptre or staff around which are entwined a pair of snakes, this being the international symbol for Healthcare service providers. This symbol, used the world over, also reflects the hospital’s dual responsibility to help the sick and injured in the local community and to train and re-train health professionals
The Golden Royal Crown
The Golden Crown is also a representative Academic Crown to be symbolically awarded to Our Medical Trainees at Graduation Ceremonies and Dedicated Staff as recognition for hard work and commitment over a number of years of service.
Green Leaves
The surrounding wreath of Green Leaves symbolizes growth and regeneration. Growth and regeneration signifies regenerative health regimes through life saving processes and the application of preventative medical regimes, two core values of the hospital, while they are also symbolic of a flourishing and profitable organization.
These leaves stand for the land and its rich natural resources. The green leaves, therefore, also signify the purification of the minds of those Medical Trainees which pass through Kings and Queens Teaching Hospital
There are two green leaves, Beneath all these is a Motto "Deo Medice” a Latin word which Literally means “ God the Healer”. The Motto is embossed around the base of the Royal Crown.
Our Colours
Colours used in our Logo and Website have a strong psychological impact on our Institution. The colours for Kings and Queens Teaching Hospital are Emerald Green and Royal Gold. While these colours are symbolic of the History and Geography of Ghana, they are well chosen because Emerald Green connotes or represents Health, Growth, Nurturing, Education, Instruction, Calmness and Youth. Consequently, it is an ideal colour to represent a Medical University & Teaching Hospital that embraces Healing and Science. Consider that in relation to the designation of Gold, a hue of Yellow. This colour signifies energy, joy, intelligence and optimism and the Royal Status of Kings and Queens Teaching Hospital. Psychologically, Yellow/ Gold is the happiest colour in the spectrum.